We would like to give a big thank you to SkiUphill (or RunUphill in these warmer months), a fairly new ski touring and trail running shop in Canmore, for choosing CPAWS SAB as their 1% For The Planet Partner. This relatively new trail running and ski touring shop in Canmore built their business with many environmental considerations in mind, including the decision to donate 1% of their profits to conservation work in Alberta.
We asked Gavin Harmecy of SkiUphill.ca why they chose to support CPAWS Southern Alberta.
“We are passionate about getting people outdoors to enjoy our pristine wilderness and to keep it, well pristine. For us, that means getting people off the resort chairlifts and into backcountry skiing and getting them off the paved paths in the cities and onto mountain trails. As a business, being responsible for the resources under our care is important to us. Not only as a business but as people who enjoy the wilderness. CPAWS is aligned with our personal values of doing as little harm as possible, being stewards of the resources provided to us, and leaving the world better than we found it. From choosing no VOC paint, to recycling and repurposing shoes for a discount off a new pair, to choosing 100% green energy, it’s these things that matter deeply to preserving and protecting our natural places. We love CPAWS and the work that they do and are proud to have them as our 1% for the Planet charity, donating 1% of our revenue to them. We’ll see you on the trails! #wearetrailrunning #runuphill.ca”